|
Journal of Microwave Power
and Electromagnetic Energy (JMPEE) |
|
|
TITLE |
Domestic Microwave Ovens: Growth |
|
AUTHORS |
E. E. Gerke 1978 13 1 49-52 |
|
YEAR |
|
|
VOLUME |
|
|
ISSUE |
|
|
PAGES |
|
|
Abstract The rapid increase in market
saturation of household microwave ovens is creating great opportunities for the
food industry. Supermarkets are generating excitement via in-store microwave
cooking demonstrations, selling microwave ovens, and developing merchandising
approaches for compatible products. Food manufacturers are evaluating current
products and packaging to make them more adaptable to microwave ovens. Also,
they are researching the possibilities of new products specifically for
microwave ovens. During the next two years there should be an increased
activity regarding microwave oven compatible food products in food stores. |
|