Management of Design Quality
(Focus on the use of QFD techniques)
Why QFD?
My interest in the subject comes from the significant
practical success of these techniques. Yet, they have many shortcomings and difficulties
that are documented by their proponents. Some of these shortcomings may be
alleviated by introducing computational support. This introduction must
maintain the simplicity and naturalness of present manual techniques and remove
some of their limitations.
Note that the power of QFD stems mainly from the discussions
and shared understanding it creates and not necessarily from calculations that
are performed.
My recent development in relation to QFD is RQFD
(Resource QFD) – a major addition to QFD that allows allocating resources to
different design tasks and reconsider them as design progresses. RQFD also
allows the house of quality model reality in a much better way.
For additional information see:
- Y.
Reich and E. Levy, “Managing
product design quality under resource constraints,” International
Journal of Production Research, 42(13):2555–2572, 2004.
- Y.
Reich and A. Paz, “Managing product
quality, risk, and resources through resource quality function deployment,”
Journal of Engineering Design, 19(3):249-267, 2007.
General publications on design
quality
- Y. Reich, “Preventing Breakthroughs from
Breakdowns,” Proceedings of the 9th Biennial ASME Conference on
Engineering Systems Design and Analysis ESDA2008, Haifa, Israel,
2008.
A Sample of Other Publications on
QFD Include:
- Reich, Y. (1995), Computational
Quality Function Deployment is Knowledge Intensive Engineering, Proceedings
of KIC-1 (Knowledge Intensive CAD), IFIP WG 5.2, Helsinki.
Will appear in Knowledge Intensive CAD, Tomiyama,
T., Mantyla, M. and Finger, S. (eds.), Chapman
& Hall, London, UK, 1996.
(Postscript,
Zipped pdf;
278K)
Abstract: This paper describes the development of
computational support tools for practically successful engineering
techniques. The paper reviews the requirements for manual Quality Function
Deployment techniques, presents them, and discusses their limitations. It
argues that computational support tools can alleviate most of these
limitations and that a graph-based information representation for such
techniques is an excellent choice for supporting both QFD techniques and
their integration with other external CAD-related computational services.
The paper presents an architecture for a
computational QFD (CQFD) tool based on the graph-based modeling
environment n-dim.
It shows how this architecture supports most of the requirements for QFD
techniques, in addition to providing many additional
functionalities, and briefly illustrates how the CQFD tool will be
used.
- Reich, Y. and the n-dim Group
(1995), A Human-Centered Enterprise Information System for Agile Design,
Proceedings of the 15th Israeli Conference on Advanced Technologies in
Engineering, Management, and Manufacturing, SME, p. 264-270.
(Postscript,
Zipped pdf;
115K)
Abstract: We associate agility with the ability to (1)
quickly detect changing markets; (2) rapidly learn to take advantage of
these market changes; (3) detect new techniques, adapt them to the
enterprise culture, assimilate them into the enterprise while maintaining
their spirit, and use them effectively; and to (4) meet varying standards
in diverse markets (with as little as possible an overhead to the
manufacturing process). Responding quickly may involve forming virtual
organizations or teams, each of which with its established areas of
expertise, cultural management practices, legacy tools, historical records
decision support of previous designs with their, failures, successes,
modifications.
This paper describes the development of a collaborative environment called
n-dim that
supports the above abilities. n-dim is
designed (1) to be extremely usable and adaptable to workers with
different levels of computer-literacy; (2) to support existing practices
in a natural manner, including the maintenance and incorporation of
existing information and legacy tools; (3) to support the design and
incorporation of new tools, practices, and policies; and (4) to support
synchronous and asynchronous collaboration of participants. Several n-dim
applications that are currently being developed in the US in a participatory manner
to allow smooth transition from research to practice will be briefly
described.
- Reich, Y. (1995), AI-Supported
Quality Function Deployment, Proceedings of the Fourth
International Workshop on Artificial Intelligence in Economics and
Management, IFAC.
(Postscript,
Zipped pdf;
363K)
Abstract: Manual Quality Function Deployment (QFD) tools are
limited in their use and their reuse. Computational tools can alleviate
these limitations. In addition, Artificial Intelligence (AI) tools can
further enhance the functionality of QFD tools. A graph-based information
representation is proposed as the basis for integrating various QFD and AI
tools. An architecture of a computational QFD
(CQFD) tool based on the graph-based modeling environment n-dim is
briefly discussed. The ideas are illustrated through the design of a cork
remover.
- Reich, Y., Konda, S. L.,
Levy, S. N., Monarch, I. A., and
Subrahmanian, E. (1996), Varieties and Issues of Participation and
Design, Design Studies, 17(2):165-180.
(Postscript,
Zipped
pdf; 170K)
Abstract: Participatory design is the antithesis to
traditional design in which designers are expected to exhibit their
expertise. The right to participate in design is often ignored and even
when it is accepted, many obstacles including perceived pragmatic/economic
deficiencies and organizational concerns impede participation. This paper
criticizes the foundations of traditional design. It starts from the
premise that it is the right of all affected by a design to have an active
role in its development and that appropriate ways of exercising this right
can lead to better designs. Subsequently, the paper elaborates on some
properties of participation in various design disciplines and in
particular in the context of architectural design and urban planning. The
paper then presents an approach for participation founded on widening
communication channels between participants and briefly discusses the
potential of computer tools for supporting participatory design. Finally,
the paper briefly relates participation and design to several popular
concepts such as concurrent engineering, total quality management, and
quality function deployment.
- Reich, Y. (2000), Improving
the rationale capture capability of QFD, Engineering with Computers,
16:(3-4):236-252.
Abstract: The goal of design rationale capture (DRC) is
improving design quality and reducing design time. To address this goal,
DRC techniques must be usable and useful. However, little evidence about
any of these requirements has been demonstrated by the many techniques
that originated from research in various design and other related
disciplines. Similar concerns about design quality and time are shared by
manufacturing practices. Over the last two decades they evolved a
collection of tools called QFD to address these concerns and whose
practical utility has been demonstrated by many organizations. The design
records stored in QFD diagrams have significant overlap with the
information that DRC techniques seek to capture; thus, QFD tools are also
DRC tools. This paper further develops a QFD-based tool called CQFD that
extends existing capabilities of QFD tools to capture design rationale. In
order to illustrate the DRC capabilities of CQFD, we use it to reconstruct
its own design. The resulting records of the tool demonstrate the richness
of DR that can be captured.
Copyright ©
1997-2007 Yoram Reich
Page URL: http://www.eng.tau.ac.il/~yoram/quality.html
Last
modified: 11/19/2007 1:22:00 AM