Product Design / Product Development / Product Innovation

My focus in this research thread is the development of simple yet effective design methods for the conceptual design stage. There are several reasons to pick this design stage as the focal point:

1.         Most of the products introduced into the market every year fail and many of them due to wrong design decisions.

2.         This is the stage that has most impact on the design quality and success yet receives little structured support. Therefore, any support could potentially lead to significant impact.

Projects include:

The methods are suitable for diverse application and disciplines. RQFD and SOS could be applied to any product (e.g., consumer product, software, service, medical treatment, as well as an educational setting). Infused design could be used in diverse interdisciplinary domains.

Workshops for Industry:

Presentations (1-2 hours long):



See also: Design Theories and Studies page

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Last modified: 5/12/2014 5:39:00 PM